Munazza Saeed

Assistant Professor
  • FAST School of Management
  • munazza.saeed@nu.edu.pk
  • (041) 111-128-128
  • Ext: 262

Introduction

  • Interests:
  • Consumer Behavior Consumer Psychology Islamic Marketing International Marketing

Dr. Munazza Saeed is Assistant Professor at FAST School of Management, National University of Computer and Emerging Sciences, CFD campus, Faisalabad, Pakistan. She holds a PhD in Marketing, MBA/MS in Marketing, and Bachelors in Commerce. Her current research interests are Consumer Behavior, Consumer Psychology, Islamic Marketing, and International Marketing. She has published book chapters and research articles both locally and internationally and serves as external reviewer for many reputable international journals. She won a bronze medal in an international research poster competition at University of Malaya, Kuala Lumpur, Malaysia.

Education

  • Ph.D(Marketing), University of Malaya,Kuala Lumpur, Malaysia (2017)
  •  MBA(Marketing), Riphah International University, Pakistan (2011)
  •  B.Com, Punjab University, Pakistan (2007)

Publications

Book Chapter

  • Saeed, M., (2014) Significant Role of Religion in Influencing Consumer Behavior” Globalization and Governance in International Political Economy, IGI Global, DOI: 10.4018/978-1-4666-4639-1, ISBN13: 978146664639

Journal Papers

  • Saeed, M., Grine, F., (2017) Is Hijab a Fashion Statement: A Study of Malaysian Muslim Women. Journal of Islamic Marketing, Vol 8. No. 3
  • Waheed, Z., Saeed, M., & Jameel, R. A. (2017). Awareness and Practices of Oral Hygiene among Female Undergraduates in a Malaysian University. Journal of Education and Educational Development, 4(2), 227-243.
  • Saeed, M., Azmi, I. (2016), Brand Switching Behaviour of Muslim Consumers; Development of a Conceptual Model. International Journal of Research in Business and Social Science, 5(4), 31-39
  • Saeed, M., & Azmi, I. A. G., (2014) Religion and Brand Switching Behaviour of Muslim Consumers, Middle-East Journal of Scientific Research 21 (9): 1611-1617
  • Baig, A., K., & Saeed, M., (2013), Islamic Shari’ah Complaint Marketing, Int. J. Social Entrepreneurship and Innovation, Vol. 2, No. 2,
  • Saeed, M., & Baig, A.K., (2013) Effects of Fashion on Customer Satisfaction: Pakistani Shoe Industry analysis. Int. J. Social Entrepreneurship and Innovation, Vol. 2, No. 1,
  • Baig, A., K., & Saeed, M., (2012) “Review of Trends in Fast Food Consumption” European Journal of Economics, Finance and Administrative Sciences, Issue 48.

Conferences Papers

  • Saeed, M., & Azmi, I. A. G., (2016): Brand Switching Behaviour of Muslim Consumer: A road not Taken. Paper presentation in in 3rd international Conference on Marketing, University of Malaya, Kuala Lumpur, Malaysia.
  • Saeed, M., & Azmi, I. A. G., (2015): “Islam, Brand Image and Intention: Influence of Brand Switching Behaviour of Muslim Consumers on brand equity. Paper presentation in 2nd international convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.
  • Saeed, M., & Azmi, I. A. G., (2015): Brand Switching Behaviour of Muslim consumers; Development of a Conceptual Model, Poster Exhibition (Research) in Conjunction with MiTA 2015, Bronze Medal, Kuala Lumpur, Malaysia.
  • Saeed, M., & Grine, F., (2014): Hijab Brand Development in Malaysia. Paper presentation in One-Day Symposium on Women for Malaysian Development: Beyond 2020, University of Malaya, Kuala Lumpur, Malaysia.
  • Saeed, M., & Azmi, I. A. G., (2013): Religiosity in Pakistan and Malaysia; Conceptual Paper. Paper presentation in International Convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.
  • Saeed, M., & Baig, A. K., (2012): Islamic Shariah Complaint Marketing. Paper presentation in 2nd Global Islamic Marketing Conference, Abu Dhabi, United Arab Emirates.