Publications
Journal Papers:
1. *Saeed, M., Waheed, Z., Baig. A.K. & Azmi, I.A.G. (2022), Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study , Journal of Islamic Marketing, (ESCI, SCOPUS Q3 & ABDC-B).
2. Ali. M., Muhammad, U., Gbemisoia, S., Saeed, M., & Rofcanin, Y. (2022). Spiritual leadership and work alienation: analysis of mechanisms and Constraints. Service Industries Journal (IF=4.605, SSCI JCR Q1, Scopus Q1 & 2* & ABDC-B).
3. Rehman, Z. Shafique, I. Khawaja, K.F., Saeed, M. & Kalyar, M.N. (2021). Linking Responsible Leadership with Financial and Environmental Performance: Determining mediation and moderation. International Journal of Productivity and Performance Management. (ESCI, Scopus Q1, & ABDC-B).
4. *Saeed, M. & Shafique, I. (2021). Green customer-based brand equity and green purchase consumption: the moderating role of religious commitment. Environment, Development and Sustainability 23(September), 13284-13303 (IF=3.219, SCIE JCR Q3 & SCOPUS Q2).
5. *Kalyar, M.N., Saeed, M., Usta, A. and Shafique, I. (2021). Workplace cyberbullying and creativity: examining the roles of psychological distress and psychological capital, Management Research Review, 44(4), 607-624. (ESCI, SCOPUS Q2 ABS 1* & ABDC-C)
6. *Saeed, M. Grine, F. & Shafique, I. (2021). Integrating factors influencing hijab purchase intention among Muslim women. Journal of Islamic Marketing 12(1), 95-112 (ESCI, SCOPUS Q3 & ABDC-B).
7. Rehman, Z., Shafique, I., Khawaja, K., Saeed, M. & *Kalyar, M. N. (2021). Linking Responsible Leadership with Financial and Environmental Performance: Determining mediation and moderation. International Journal of Productivity and Performance Management. (ESCI, SCOPUS Q1, ABS 1* & ABDC-B)
8. *Saeed, M. & Shafique, I. (2020). Customer-based brand equity and destination visit behaviour in the tourism industry: the contingent role of social media. Quality & Quantity, 54 (5), 1491-1512 (ESCI, SCOPUS Q2 & ABDC-B).
9. *Shafique, I. & Saeed, M. (2020). Linking Elements of Entrepreneurial Orientation and Firm Performance: Examining the Moderation of Environmental Dynamism. Middle East Journal of Management, 7(1), 93-108 (ESCI).
10. *Saeed, M. & Azmi, I.A.G. (2019), A Cross-Cultural Study of Staying Reasons of American Brands: Analysis of Millennial Muslim Consumers, Journal of Islamic Marketing, 10(1), 249-268 (ESCI, SCOPUS Q3 & ABDC-B).
11. *Saeed, M. & Azmi, I.A.G. (2019), The Nexus between Customer Equity and Brand Switching Behaviour: A Cross Country Study of Pakistan and Malaysia, South Asian journal of Business Studies, 8(1), 62-80 (ESCI, SCOPUS Q3 & ABDC-C).
12. *Saeed, M., Grine, F., (2017) Is Hijab a Fashion Statement: A Study of Malaysian Muslim Women. Journal of Islamic Marketing, 8(3), 430-443(ESCI, SCOPUS Q3 & ABDC-B).
13. *Waheed, Z., Saeed, M., & Jameel, R. A. (2017). Awareness and Practices of Oral Hygiene among Female Undergraduates in a Malaysian University. Journal of Education and Educational Development, 4(2), 227-243 (HEC recognized Y category journal)
Book Chapter:
14. *Saeed, M., (2014) Significant Role of Religion in Influencing Consumer Behavior” Globalization and Governance in International Political Economy, IGI Global, DOI: 10.4018/978-1-4666-4639-1, ISBN13: 978146664639
Conference Papers:
15. Saeed, M., & Azmi, I. A. G., (2016): Brand Switching Behaviour of Muslim Consumer: A road not Taken. Paper presentation in in 3rd international Conference on Marketing, University of Malaya, Kuala Lumpur, Malaysia.
16. Saeed, M., & Azmi, I. A. G., (2015): “Islam, Brand Image and Intention: Influence of Brand Switching Behaviour of Muslim Consumers on brand equity. Paper presentation in 2nd international convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.
17. Saeed, M., & Azmi, I.A.G., (2015): Brand Switching Behaviour of Muslim consumers; Development of a Conceptual Model, Poster Exhibition (Research) in Conjunction with MiTA 2015, Bronze Medal, Kuala Lumpur, Malaysia.
18. Saeed, M., & Grine, F., (2014): Hijab Brand Development in Malaysia. Paper presentation in One-Day Symposium on Women for Malaysian Development: Beyond 2020, University of Malaya, Kuala Lumpur, Malaysia.
19. Saeed, M., & Azmi, I.A.G., (2013): Religiosity in Pakistan and Malaysia; Conceptual Paper. Paper presentation in International Convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.
20. Saeed, M., & Baig, A. K., (2012): Islamic Shariah Complaint Marketing. Paper presentation in 2nd Global Islamic Marketing Conference, Abu Dhabi, United Arab Emirates.
Collaborations at National and International Level
Detail of Funded Projects
