Munazza Saeed

Assistant Professor
  • FAST School of Management
  • munazza.saeed@nu.edu.pk
  • (041) 111-128-128
  • Ext: 262

Introduction

Dr. Munazza Saeed is Assistant Professor at FAST School of Management, National University of Computer and Emerging Sciences, CFD campus, Faisalabad, Pakistan. She holds a PhD in Marketing, MBA/MS in Marketing, and Bachelors in Commerce. Her current research interests are Marketing, Management, Sustainable Consumption, Tourism and Hospitality, and Digital Marketing. She has published book chapters and research articles both locally and internationally and serves as external reviewer for many reputable international journals. She won a bronze medal in an international research poster competition at University of Malaya, Kuala Lumpur, Malaysia.

Research Interest

Marketing

Management

Sustainable Consumption

Tourism and Hospitality

Digital Marketing

Islamic Marketing

Education

Ph.D(Marketing), University of Malaya,Kuala Lumpur, Malaysia (2017)
MBA(Marketing), Riphah International University, Pakistan (2011)
B.Com, Punjab University, Pakistan (2007)

Publications

Journal Papers:

1. *Saeed, M., Waheed, Z., Baig. A.K. & Azmi, I.A.G. (2022), Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study , Journal of Islamic Marketing, (ESCI, SCOPUS Q3 & ABDC-B).

2. Ali. M., Muhammad, U., Gbemisoia, S., Saeed, M., & Rofcanin, Y. (2022). Spiritual leadership and work alienation: analysis of mechanisms and Constraints. Service Industries Journal (IF=4.605, SSCI JCR Q1, Scopus Q1 & 2* & ABDC-B).

3. Rehman, Z. Shafique, I. Khawaja, K.F., Saeed, M. & Kalyar, M.N. (2021). Linking Responsible Leadership with Financial and Environmental Performance: Determining mediation and moderation. International Journal of Productivity and Performance Management. (ESCI, Scopus Q1, & ABDC-B).

4. *Saeed, M. & Shafique, I. (2021). Green customer-based brand equity and green purchase consumption: the moderating role of religious commitment. Environment, Development and Sustainability 23(September), 13284-13303 (IF=3.219, SCIE JCR Q3 & SCOPUS Q2).

5. *Kalyar, M.N., Saeed, M., Usta, A. and Shafique, I. (2021). Workplace cyberbullying and creativity: examining the roles of psychological distress and psychological capital, Management Research Review, 44(4), 607-624. (ESCI, SCOPUS Q2 ABS 1* & ABDC-C)

6. *Saeed, M. Grine, F. & Shafique, I. (2021). Integrating factors influencing hijab purchase intention among Muslim women. Journal of Islamic Marketing 12(1), 95-112 (ESCI, SCOPUS Q3 & ABDC-B).

7. Rehman, Z., Shafique, I., Khawaja, K., Saeed, M. & *Kalyar, M. N. (2021). Linking Responsible Leadership with Financial and Environmental Performance: Determining mediation and moderation. International Journal of Productivity and Performance Management. (ESCI, SCOPUS Q1, ABS 1* & ABDC-B)

8. *Saeed, M. & Shafique, I. (2020). Customer-based brand equity and destination visit behaviour in the tourism industry: the contingent role of social media. Quality & Quantity, 54 (5), 1491-1512 (ESCI, SCOPUS Q2 & ABDC-B).

9. *Shafique, I. & Saeed, M. (2020). Linking Elements of Entrepreneurial Orientation and Firm Performance: Examining the Moderation of Environmental Dynamism. Middle East Journal of Management, 7(1), 93-108 (ESCI).

10. *Saeed, M. & Azmi, I.A.G. (2019), A Cross-Cultural Study of Staying Reasons of American Brands: Analysis of Millennial Muslim Consumers, Journal of Islamic Marketing, 10(1), 249-268 (ESCI, SCOPUS Q3 & ABDC-B).

11. *Saeed, M. & Azmi, I.A.G. (2019), The Nexus between Customer Equity and Brand Switching Behaviour: A Cross Country Study of Pakistan and Malaysia, South Asian journal of Business Studies, 8(1), 62-80 (ESCI, SCOPUS Q3 & ABDC-C).

12. *Saeed, M., Grine, F., (2017) Is Hijab a Fashion Statement: A Study of Malaysian Muslim Women. Journal of Islamic Marketing, 8(3), 430-443(ESCI, SCOPUS Q3 & ABDC-B).

13. *Waheed, Z., Saeed, M., & Jameel, R. A. (2017). Awareness and Practices of Oral Hygiene among Female Undergraduates in a Malaysian University. Journal of Education and Educational Development, 4(2), 227-243 (HEC recognized Y category journal)

Book Chapter:

14. *Saeed, M., (2014) Significant Role of Religion in Influencing Consumer Behavior” Globalization and Governance in International Political Economy, IGI Global, DOI: 10.4018/978-1-4666-4639-1, ISBN13: 978146664639

Conference Papers:

15. Saeed, M., & Azmi, I. A. G., (2016): Brand Switching Behaviour of Muslim Consumer: A road not Taken. Paper presentation in in 3rd international Conference on Marketing, University of Malaya, Kuala Lumpur, Malaysia.

16. Saeed, M., & Azmi, I. A. G., (2015): “Islam, Brand Image and Intention: Influence of Brand Switching Behaviour of Muslim Consumers on brand equity. Paper presentation in 2nd international convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.

17. Saeed, M., & Azmi, I.A.G., (2015): Brand Switching Behaviour of Muslim consumers; Development of a Conceptual Model, Poster Exhibition (Research) in Conjunction with MiTA 2015, Bronze Medal, Kuala Lumpur, Malaysia.

18. Saeed, M., & Grine, F., (2014): Hijab Brand Development in Malaysia. Paper presentation in One-Day Symposium on Women for Malaysian Development: Beyond 2020, University of Malaya, Kuala Lumpur, Malaysia.

19. Saeed, M., & Azmi, I.A.G., (2013): Religiosity in Pakistan and Malaysia; Conceptual Paper. Paper presentation in International Convention on Islamic Management, University of Malaya, Kuala Lumpur, Malaysia.

20. Saeed, M., & Baig, A. K., (2012): Islamic Shariah Complaint Marketing. Paper presentation in 2nd Global Islamic Marketing Conference, Abu Dhabi, United Arab Emirates.