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Muhammad Rafiq

Muhammad Rafiq

Associate Professor
  • FAST School of Management
  • m.rafiq@nu.edu.pk
  • (041) 111-128-128
  • Ext: 258

Introduction

Dr. Muhammad Rafiq is an Associate Professor at the FAST School of Management, National University of Computer and Emerging Sciences, CFD campus. He previously served as the Program Manager at the Business Incubation Centre, Lahore, Pakistan, and as the Head of the Case Centre, where he supervised the publication of over 100 case studies focusing on local contexts. Additionally, he organized one of Pakistan’s largest entrepreneurship expos (SEE-Pakistan), traveling across the country to collaborate with various incubation centres and universities.

Dr. Rafiq holds a PhD in Business Management from North China Electric Power University (NCEPU), Beijing, China, and a master’s degree from the University of Cumbria, England. With 18 years of professional experience in both the United Kingdom and Pakistan, his expertise spans Sustainable Development, Human Resource Management, Strategic Management, and Entrepreneurship.

He has published over 35 research papers in high-impact journals, indexed in Web of Science (SCI, SSCI, ESCI) and Scopus, including those ranked in ABDC and ABS. In 2024, he was recognized among the top ten researchers in the MENA region according to the Emerald list. Furthermore, he has contributed several case studies to the Case Centre, England, and other renowned case study journals.

Achievements

  • 1st Position in the Business Plan Competition held in September 2012, presided over by the President of the Chamber of Commerce.
  • Best Faculty Member Awarded Twice by the university in recognition of academic excellence and student engagement.
  • Curriculum Innovator: Successfully initiated and led the revision of course content to align with contemporary academic and industry trends, benchmarked against Newcastle University, Australia.
  • Mentorship in Competitions: Actively led and mentored student teams for business plan competitions at various universities, fostering entrepreneurial skills and competitive excellence.
  • Consistently High Student Feedback: Received top-tier student evaluations multiple times, maintaining an overall 80%+ satisfaction rating across all courses taught.

Education

  • PhD Business Administration, North China Electric Power University (NCEPU) Beijing, China (2020)
  • MS Business Administration, The Superior College Lahore, Pakistan (2012)
  • BBA The Superior College Lahore, Pakistan (2007)

Publications

  • 1. Zuo, Q., He, J., Iqbal, A., Wan, A., Bukhaiti, K. A., Cheng, X., & Rafiq, M. (2025). Renewable energy and the path to carbon neutrality: a data-driven study on sustainability impact. International Journal of Energy Sector Management.

  • 2. Hamid, R., Rafiq, M., & Haider, G. (2025). Impact of resilient leadership on corporate entrepreneurship through employee engagement: The moderating role of organizational culture. Journal of Entrepreneurship and Business Venturing, 5(1).

  • 3. Alam, M. Z., Rafiq, M., Alafif, A. M., Nasir, S., & Bashir, J. (2024). Success comes before work only in dictionary: Role of job autonomy for intrapreneurial behaviour using trait activation theory. International Journal of Innovation Science, 16(6), 1100-1116.

  • 4. Hussain, S., Rafiq, M., Mahmood, K., Nasir, S., & Zahid, A. (2024). Impact of entrepreneurial training on career outcomes: mediated by work passion in Pakistani business owners. European Journal of Training and Development, 48(7/8), 673-686.

  • 5. Khan, W., Nisar, Q. A., Roomi, M. A., Nasir, S., Awan, U., & Rafiq, M. (2024). Green HRM, green innovation and circular economy performance: the role of big data analytics and data-driven culture. Journal of Environmental Planning and Management, 67(10), 2356–2381.

  • 6. Alam, M. Z., Rafiq, M., Alafif, A., Nasir, S., & Bashir, J. (2024). Applying trait activation theory using conflict handling styles for intrapreneurial behaviour. International Journal of Innovation Science.

  • 7. Zaman, S., Ahmed, H., Shakil, M. H., Rafiq, M., & Ali, F. (2024). Unveiling entrepreneurial intentions in family businesses through social cognitive theory. Kybernetes. (SJR: Q2, H-Index: 43)

  • 8. Alam, M. Z., Rafiq, M., Nasir, S., & Rehman, C. A. (2024). Empowering leadership and intrapreneurial behaviour: a situational strength perspective. Asia-Pacific Journal of Business Administration, 16(3), 732–753. (SJR: Q1, ABDC: C)

  • 9. Dantas, R., Sabir, I., Martins, J. M., Majid, M. B., Rafiq, M., Martins, J. N., & Rana, K. (2023). Multisensory packaging in sustainability: Evidence from FMCG sector of Pakistan. Cogent Business & Management, 10(3). (SJR: Q2)

  • 10. Alam, M. Z., Rafiq, M., Alafif, A., & Nasir, S. (2023). Situation strength theory to assess intrapreneurial behaviour. International Journal of Innovation Science. (SJR: Q2)

  • 11. Alam, M. Z., Rafiq, M., Nasir, S., & Rehman, C. A. (2023). Extraversion and corporate entrepreneurship: Role of conflict handling styles. Kybernetes, 52(11), 5427–5443.

  • 12. Khan, W., Sohail, S., Roomi, M. A., Nisar, Q. A., & Rafiq, M. (2023). E-learning digitalization during COVID-19: Empirical evidence from Malaysia. Education and Information Technologies. (SJR: Q1)

  • 13. Alam, M. Z., Rafiq, M., Alafif, A. M., Nasir, S., & Bashir, J. (2023). Job autonomy and intrapreneurial behaviour. International Journal of Innovation Science. (SJR: Q2)

  • 14. Hussain, S., Rafiq, M., Mahmood, K., Nasir, S., & Zahid, A. (2023). Work passion and career outcomes in entrepreneurship. European Journal of Training and Development. (SJR: Q2, ABDC: C)

  • 15. Dantas, R. M., Ali, S., Rafiq, M., Martins, J. M., Abreu, A., & Mata, M. N. (2023). Internal and external economic factors on poverty: An asymmetric perspective. Emerging Science Journal, 7(3), 755–767. (SJR: Q2)

  • 16. Khan, W., Nisar, Q. A., Roomi, M. A., Nasir, S., Awan, U., & Rafiq, M. (2023). Green innovation and circular economy performance. Journal of Environmental Planning and Management. (SJR: Q1, ABDC: B)

  • 17. Alam, M. Z., Rafiq, M., Rehman, S., & Nasir, S. (2022). Empowering leadership and job autonomy for intrapreneurial behaviour. Journal of Organizational Effectiveness. (SJR: Q2, ABDC: B)

  • 18. Martins, J. M., Kashif, U., Dantas, R. M., Rafiq, M., & Lucas, J. L. (2022). Paternal leadership and employee retention during COVID-19. Social Sciences, 11(10), 485. (SJR: Q2)

  • 19. Rafiq, M., Akbar, A., Maqbool, S., Sokolová, M., Haider, S. A., Naz, S., & Danish, S. M. (2022). Corporate risk tolerance and sustainable energy transition. Energies, 15(2), 459. (SJR: Q1)

  • 20. Bukhari, F. Y., Rafiq, M., & Awan, M. S. (2020). Compulsory citizenship behavior and mental health: Mediating role of job stress. [Unspecified Journal].

  • 21. Rafiq, M., Naz, S., Martins, J. M., Mata, M. N., Maqbool, S. (2021). Post-COVID-19 management practices in renewable energy. Sustainability, 13(6), 3420. (SJR: Q1)

  • 22. Zahid, A., Rehman, S., Rafiq, M., & Cheema, S. M. (2021). Workplace ostracism and productivity: Role of emotional intelligence. Review of Applied Management and Social Sciences, 4(1), 45–62.

  • 23. Rafiq, M., Naz, S., & Maqbool, S. (2021). Online business education and academic excellence during COVID-19. IBA Business Review, 16(2).

  • 24. Mian, R., Rehman, C., Rafiq, M., & Nasir, S. (2021). Knowledge sharing tools and motivation. Journal of Contemporary Issues in Business & Government, 27(5).

  • 25. Rafiq, M., Maqbool, S., Martins, J. M., Mata, M. N., Dantas, R. M., Naz, S., & Correia, A. B. (2021). Balanced scorecard and sustainable development in renewable energy. Risks, 9(6), 110. (ABDC: C)

  • 26. Rafiq, M., Zhang, X., Yuan, J., Naz, S., & Maqbool, S. (2020). Balanced scorecard and sustainable development: Mediation by organizational performance. Sustainability, 12(4), 1365. (SJR: Q1)

  • 27. Naz, S., Li, C., Zaman, U., & Rafiq, M. (2020). Proactive personality and entrepreneurial intentions. Journal of Open Innovation, 6(4), 166. (SJR: Q1)

  • 28. Naz, S., Li, C., Nisar, Q. A., & Rafiq, M. (2019). Emotional intelligence and knowledge sharing behavior. Middle East Journal of Management, 6(3), 318–340. (SJR: Q2)

  • 29. Muhammad, R. (2019). Stakeholder pressure and environmental sustainability: Mediating role of HRM. Archives of Business Research, 7(10), 89–103.

  • 30. Naz, S., Li, C., Khan, H. S. U. D., & Rafiq, M. (2019). Emotional intelligence, job satisfaction and performance. Middle East Journal of Management, 6(5), 574–596. (SJR: Q2)

  • 31. Rafiq, M., Ilyas, M., & Rehman, C. A. (2015). Entrepreneurial education and venture creation intention. Pakistan Business Review, 17(2), 366–364.

  • 32. Rafiq, M., Zhang, X., Yuan, J. (2019). HRM: Theory to practice – A literature review. IJMRES, 9(1).

  • 33. Rafiq, M., Zhang, X., Yuan, J., Maqbool, S. (2018). Political and regulatory risks of Chinese energy investments in Pakistan. IJCE, 3(2), 8.

  • 34. Rafiq, M., Haris, M., Anwar, M. J., & Majeed, K. B. (2017). Leadership behavior and business growth through innovation. Archives of Business Research, 5(3).

  • 35. Ilyas, M., Zahid, A., & Rafiq, M. (2015). Entrepreneurship education and venture creation. Journal of Marketing and Consumer Research, 6(1), 57–65.

  • 36. Maqbool, S., Rafiq, M., Imran, M., Qadeer, A., & Abbas, T. (2014). ICT in supply chain management: A literature-based study. International Journal of Research in Commerce, IT & Management, 4(2), 47–52.

  • 37. Ilyas, M., & Rafiq, M. (2012). Corporate governance and organizational success in consumer banks. International Journal of Business and Social Science, 3(13).

  • Research

    Case Studies Published

    • “Can Sales Promotion Drive the Purchasing Intention and Buying Behavior of Customers?”
      A Case Study of Unilever Pakistan Limited, published in International Journal of Teaching and Case Studies.

    • “Kingdom of Technology Enterprise (Private) Limited”
      Case study published in Bulletin of Business and Economics (BBE), pp. 369–371.

    • “Road to El Dorado”
      Case study published in European Case Clearing House (ECCH).

    • “The Unhappy Manager”
      Case study published in European Case Clearing House (ECCH).

    Conferences Attended

    • 2019: A Contextual Analysis of Emerging Management Practices: An Adoption of ISM Approach for Knowledge-Based Perspective
      Presented at SCIENTIA ACADEMIA, in collaboration with Universiti Teknologi Malaysia (UTM), Malaysia.

    • 2012: Link of Employee Empowerment, Job Security, and Job Satisfaction on Employee Loyalty in Freight Forwarding Companies in Lahore (Pakistan)
      Published in International Conference on Management Research (ICMR).

    • 2011: A Serial Conference Paper on the Link of Governance and Organizational Success
      Published in International Conference on Management Research (ICMR).

      Research Workshops Attended

      • Managing Qualitative Research and Literature using NVIVO-10
        Two-day workshop by QSR official trainer, held at IST, Islamabad, Pakistan.

      • Qualitative Research for High Impact Factor Publications with Introduction to NVIVO
        Organized by IBM, UET Lahore, Pakistan.

      • Web Searching Skills, Research Ethics, and Citation Management using EndNote
        Organized by Pakistan Library Welfare Organization.

      • Emerging Market Future
        Seminar conducted by Dr. Stephen Murdoch, Associate Dean, Rouen Business School, France.

    Seminar and Training

    • Case Study Method (The Art of Teaching)
      One-day workshop, 2019, held by the Quality Assurance Department, Superior University.

    • Introduction to Entrepreneurship
      Two-week training by Dr. Muhammad Azam Roomi, November 2017.

    • International Business Strategy & WTO Challenges
      Seminar by Prof. Dr. Sikander Khan (Ex-Dean, Stockholm University), at Lahore Chamber of Commerce and Industry, November 8, 2016.

    • Business Intelligence
      Seminar by Dr. Sikander Khan (Ex-Dean, Stockholm University), February 16, 2005, in collaboration with Lahore Chamber of Commerce and Industry.

    • Entrepreneurship
      Workshop jointly organized by SMEDA and Center for Human Resource Development, Lahore, April 17, 2004.

    • Successful Business Ventures in India and China
      Seminar by Prof. Dr. Sikander Khan (Dean, Stockholm University), 2017.

    • Entrepreneurship
      Conducted by Small and Medium Enterprises Development Authority – SMEDA Pakistan, 2016.

    • Born Again
      Seminar by Faiez H. Syed, organized by Superior College, Lahore, 2012.

    • Change Your Lens, Change Your World
      Seminar by Faiez H. Syed, organized by Superior College, Lahore, 2014.

    • Self-Spirituality
      Seminar by Syed Bilal Qutab, organized by Superior College, Lahore, March 2013

Collaborations at National and International Level

Detail of Funded Projects