SEO (Search Engine Optimization) Training


Search Engine Optimization (SEO) empowers a business to rank higher in search engine results which helps in reaching a wider audience. Humans are inquisitive in nature and they search for answers all the time. This was made easier with the advent of technology and Google has become the go-to search engine for Billions of people all around the world.

Eligibility Criteria



SEO Training Outline

Week 1

Introduction To SEO

Week 2

Keyword Research Process​

Week 3

Content Planning and Creation

Week 4

On-Page SEO for Websites, Apps, and Multimedia’s

Week 5

Off-Page SEO (Backlinks Building)

Week 6

Technical SEO

Week 7

SEO Project Handling

Week 8

Local SEO and Future Directions

Boot Camp Outcomes





Course Instructor

Muhammad Usman

Instructor FAST-NUCES

Muhammad Usman Azhar is currently pursuing his MS (Remotely) as a CSC Master Scholar at one of the prestigious institutes of China (Harbin Institute of Technology, China). Before joining NUCES he has served as a “Project Manager” at the UK based software house named Farnek Service Ltd for 1.5 Years. Where his team completed 70+ successful project in business building related (SEO, SMM, SEM, and CMS). He has diversified experience in both industry and academia. He also worked as a Tutor for three years at Central College Faisalabad and also as a Senior Officer in the IT department at The Crescent Textile Mills for 6 months.

He is also passionate about writing and publication. As a writer, he has published several guides for HSSC and SCC level students of Computer Sciences from VERSATILE PUBLICATION Faisalabad, Pakistan. He has published more than 12 Books within the span of last 3 years to help HSSC & SCC students.


SEO (Search Engine Optimization)

  1. Use Google Search engine efficiently.
  2. Plan SEO activities based on how search engines rank websites. Change the existing structure of a website to rank it higher in search results.
  3. Create a better marketing strategy for any product or service keeping in mind the importance of SEO.
  4. Perform On-page Optimization to rank the website higher in Google search results.
  5. Perform Off-page Optimization, also called Link Building.
  6. Perform Video, Social Media and AppStore SEO according to the latest trends and techniques.
  7. Apply advanced techniques that will make the websites rank better than competitors.
  8. Use some of the most important tools for SEO.
  9. Manage a complete SEO project.
  10. Acquire online SEO related projects on different freelancing platforms.

Scope of Bootcamp

This Boot Camp is in line with international curriculum standards. In this Boot Camp, student will learn about what Google and Bing are, how search works, how do Search Engines rank websites, why Google is the ultimate search engine, what does it take to be a favorite in Google’s algorithm, how can you rank high for your targeted keywords, which tools and techniques do you need to outrank your competitors. In this Boot Camp, student will also learn how to optimize his content and websites to rank high in those search engines, how to use tools to perform SEO, and how to run an SEO project successfully.
The Boot Camp is based on hands-on exercises with detailed hands-on practices, and reference learning material for detailed review, in order to make the students market ready.